First week self-pub book sales: the numbers

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It’s been one week since I released the ebook of Bad Little Girls Die Horrible Deaths And Other Tales Of Dark Fantasy (aka BLGDHDAOT oh, forget it) and I thought it might be interesting if I shared sales numbers. If you aren’t a regular reader of the blog and just like sales numbers, there’s more detail here, consider picking up a copy. It’s only three bucks.

First, we have the Kickstarter backers. There are 1166 people who pledged at $12 or above and who should have already gone to the download page and snagged a copy of this book. According to Google Analytics, there have been 1665 page views of the download page, and only 729 730 unique views (good job, late visitor). IF YOU BACKED THE KICKSTARTER AT $12 OR MORE BUT HAVE NOT RECEIVED THE DL LINK, CONTACT ME THROUGH MY KICKSTARTER ACCOUNT. You deserve to have your first book. Come and get it.

On a side note, releasing BAD LITTLE GIRLS… prompted eight unique views to the page where backers could get a copy of Twenty Palaces.

But what about readers who wanted the book but couldn’t/didn’t back the Kickstarter? Well, as you’d expect, Amazon generates the most sales. For this first week, there were 41 total sales: 16 on that first day, low numbers over the holiday weekend, then another 13 on Monday, when I posted an updated announcement post and a reader linked to the book on reddit/urbanfantasy. Later that day:

Broke 100 in Dark Fantasy

Hey, I’ll take any excuse to celebrate.

Using Barnes & Noble’s Nook Press, I’ve sold six copies. In Smashwords: three copies. Apple iBooks: one copy.

Of course, it took several days for me to get my book on Smashwords and iBooks. Those went on sale much later than the others, Smashwords because their formatting requirements are so complicated and iBooks because they take a long time to approve the books for their store. In fact, iBooks just made Bad Little Girls available yesterday, so that’s only one day’s numbers. If you’re an Apple partisan with an iPhone or iPad, you could swing over to iBooks yourself and bump their numbers. (Any benefit to me would of course be incidental.)

Other sales channels like Kobo, Oyster, Scribd, etc will be fulfilled through Smashwords’s distribution channel, and that hasn’t happened yet. Still, from experience I know those sales channels will be pretty thin.

Anyway, as expected, Amazon is readers’ preferred choice when it comes to buying and reading ebooks. I know short fiction collections don’t generally move a lot of copies, but I’d hoped the numbers would be higher. I received quite a few tweets and emails from people who had missed the Kickstarter and wanted to make sure they could get the books, especially the Twenty Palaces story BAD LITTLE GIRLS…. How to reach those people, though? I hesitate to send out a newsletter because I anticipate sending one in August for The Great Way. Few things will make people drop a newsletter faster than feeling that they’re getting too many emails. I’m planning to combine those newsletter announcements into one.

On top of that, there’s… what? Ads on reddit/r/Fantasy? I’m told reddit is one of the few places that ads will work. Maybe I could add comments to the five-star reviews on the other 20P novels, letting readers know there’s a new story? (Nah. Bad idea.) I’m planning to organize a blog tour for The Great Way, so I can’t do an extra one here.

In short, I wanted BAD LITTLE GIRLS… in my backlist when The Great Way came out, but I don’t want to do so much promo for it that people are sick of hearing from me when my trilogy comes out.

Fingers crossed.