One of the things Macmillan could do to ease customers’ fears about dynamic prices (or the lack thereof) is to actually go through their back catalog and drop the prices of ebooks that are several years old. For instance, here’s a Steven Brust novel with an ebook that costs almost twice as much as the mmpb. Or this Vinge novel.

If they want readers to believe them when they say they’ll reduce prices over time, they should already be doing it.