Crowd-sourcing my brain

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Most writers hold some sort of contest when their books come out, yes? As a promotional thing?

I feel a vague urge to do the same thing, but I’m not sure what I should do. I’m not planning to give away a tooth, like that horror writer from a couple years back.

So I’m asking you: What should I do, and what sort of prize should I offer? I have copies of Child of Fire sitting around now, and could offer them as prizes, but that sounds… presumptuous. (I know, I know. I’m the worst self-promoter ever. Don’t judge me.)

I have other books and stuff I could give away. Alternately, I could convince my wife to make a sketch to include with the book.

Another option is to give away copies of the book in exchange for reviews.

If I were going to be honest, though, I’d admit that I’m dubious about the value of this sort of thing, and time has been really, really tight lately. What do you think?