Veronica Mars, as a tv show and as a set of characters within a set of plot tropes and conventions, is pretty fucking great. Seriously, I enjoyed the hell out of that show and the famous Kickstarter for it has given me a chance to share it with my son. There are so many things that I really liked that bores the shit out of him (any kind of fantasy, anything I write, Buffy, stuff with spaceship battles, whatever) that it’s a real pleasure to see him latch onto something cool.
So, when the opportunity to download the movie came (which is today, because today is the movie premiere) I took it.
I’m not what you call a movie-buyer. I own a few DVDs (maybe a dozen or so, most bought at yard sales) and I watch Netflix, but I’ve never bought and downloaded a full movie before. Still, I know it’s a thing people do. iTunes, right? Or Amazon? I’ve definitely seem Amazon purchases in my affiliate link reports.
But the Veronica Mars Kickstarter did not direct me to either of those options, nor did they stick a file on a server and send me a link to go fetch it. Instead, I had to sign up for Ultraviolet and Flixster.
Apparently, Ultraviolet is a service created by the studios that lets people download films without the worry of omg piracy, and why am I being forced to turn over my name and email to some third-party service just to get the thing I already paid for?
Because I am a commodity. I’m being turned over to these two companies so they can market to me, and they can add my account to their user numbers when they go hunting for new clients.
It’s disappointing. I’d rather watch the DVD, but that’s two months away, apparently. To get the movie now I had to become someone’s marketing opportunity, and I pledged a Kickstarter for the privilege.
The endless flood of updates into my inbox was bad enough, but this tears it. Not more big media corporate Kickstarters for me.