The more I learn about the way Netflix determines their categories, but more convinced I am that they’re doing something really useful that will soon apply to all entertainment media. To summarize the article briefly: not only have they created over 75,000 separate “genres” (called “altgenres” at the company) but they rate and categorize films according to a very complex system of metrics. How gory are they? How romantic? Where are they set? What job does the protagonist hold? How happy is the ending?
Hiding behind those 75+K genres are all sorts of ratings that Netflix pays careful attention to. If you watch a lot of movies in the Action categories but consistently turn off the gory ones before the end, Netflix will stop suggesting action movies with a high gore rating to you. Other kinds, sure, but not that one.
I’d hoped books could get a system like this with Game of Books, but they didn’t deliver. The project was sold or abandoned, and backers’ pledges were returned.
I still interested in a system that could do something similar with books. Bleak mysteries with an honest detective and a sad/tragic ending ought to be easier to find than they are, but the personal recommendations I get through social media haven’t scratched that itch. Those books were one disappointment after another. Would the Game of Books have managed it? Would “Netpages”?
Obviously, a system like this would never be perfect; Netflix’s certainly isn’t. That’s why I miss Netflix’s “Random” category, since my recommendations are now swamped with kung fu movies and British crime shows. (And why not? Love ’em!) Random allowed me to see recs beyond what the algorithm thought I wanted.
For Netflix to survive, it has to connect subscribers with shows they love over the long term, but sometimes its recs are so narrow that we only get to see a thin slice of what they offer. Basically, they hide most of their library. Before she moved in with us, my niece thought she’d seen everything of interest the streaming service offered. Now she’s binging on all sorts of shows. That suggests that Netflix’s algorithms are too restrictive right now. More variety is needed.
As for books, well, variety is not the problem. Covering them all would be the problem. Still, I think it’s inevitable.
I know there are people who will recoil instinctively from the idea of breaking down books into component parts in order to categorize them, but I can’t help but think that, if readers were able to look for “Contemporary Fantasy Crime Fiction with a Sad Ending”, I might still be writing Ray Lilly novels.
Genres are just descriptions for the marketing department, after all. I suspect we’re coming to a time when book classification is going to have to get much more granular.