So! As I mentioned earlier today, I backed the Kickstarter for the Veronica Mars movie, although I probably shouldn’t have. Not because I think there’s something wrong with a WB property being crowdfunded, but because money is tight and KS is a luxury item. I may cancel sometime in the next month.
Which should not be taken as condemnation of the project itself, of which there has been plenty.
This article by Richard Lawson in the Atlantic Wire seems like a good representative sample of the bullshit people are saying about who ought to crowdfund and when it should be seen as unseemly. Have a quote.
But here in the bourgie, comfy confines of wealthy Western society, we’re talking about people like the indie musician Amanda Palmer, who raised $1.2 million on Kickstarter to make and distribute a folk album. That’s all. Amanda Palmer, who is married to successful author Neil Gaiman and has been a prominent musician for a decade or so. Handed $1.2 million because she asked for it. People are free to spend their money however they want, but there’s something so unseemly about the asking, isn’t there? Maybe that reaction is owed to some overly reserved New England quality in me that I should fight against, but I can’t help but feel that Kickstarter campaigns for stuff like this, that is stuff people are having no trouble selling elsewhere, are a bit gauche. Plus it’s too easy.
Of course he has to take a nasty sexist dig at Amanda Palmer. Of course he has to mention that she has married comfortably (The article is obstensively about Rob Thomas’s project, so where’s a mention of his wife? The article fails to mention if he even has one.) Supposedly, Palmer is so successful that she has 100K laying around to fund her studio time and if she doesn’t, well, isn’t she a big enough name to get that money from record companies?
That money comes with strings attached, you say? Awful, debilitating strings? Apparently, that’s a bonus; we wouldn’t want things to be “too easy.”
Let’s consider the Veronica Mars movie: Maybe it will suck or be vaguely disappointing. That first season was so great while the second and third were a bit of a let down.
But the article writer above barely touches on that. His point is that this movie is a Warner property. They own the rights and will distribute the movie once it’s made. Since that’s the case, isn’t it kinda gross to be asking fans to front the money?
I’m going to step up here and say “Not at all.” Here’s why:
Warner does have control of the Veronica Mars IP, and they have no plans to a) do anything with it or b) surrender it to the original creator, Rob Thomas. It’s just gathering dust. After there was no interest in the season four promo video, the show was dead.
That’s why this Kickstarter makes sense: Fan support can make this happen. What’s more, fans want to be a part of it.
Would I be happy to see gross points in the reward levels? Shit yeah. Is having Rob Thomas and Kristin Bell follow me on Twitter for a year for $400 kinda tacky. Sure, I guess. Do I think they’re doing something really cool with this project? Absolutely.
Lawson doesn’t like the idea of seeing money talked about publicly. He wants artists to raise their money from “proper backers and investors” behind the scenes so he doesn’t have to see art mixed with commerce in such a public way. There’s a laundry list of why this is stupid, beginning with the fact that “proper” investors have already shown their disinterest, continuing through the idea that fans are “improper” backers, and finally ending with art and commerce have always been mixed who the fuck are you kidding?
It won’t come as a surprise to anyone that making things is difficult, especially when they require a large capital outlay. I’m pleased to see a movie like this crowdfunded successfully (or it will be at this pace) and I hope to see more.