I dropped in at my neighborhood bookstore yesterday, where they had just placed their orders for September books from Random House. Even though I didn’t buy anything (they didn’t have the cars issue of Consumer Reports) they were nice enough to let me take the catalog with me.
Not only was I able to see how many copies of Game of Cages they’d ordered (answer: 10), but I had a chance to look at the way RH designs their mailed catalogs. It was mostly just what you’d expect, except for one thing that surprised me (but shouldn’t have): Most of the books had a line for Story Locale and another for Author Residence.
It surprised me, but it makes perfect sense when I think about it: if the story is set in Portland, Powell’s might carry it as local interest. Same for authors.