How I planned my Kickstarter and why I think it worked out so well

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So! As many of you know, last September and October I ran a Kickstarter for my new epic fantasy trilogy. My goal was $10K, which was barely enough to cover the cost of cover art, interior design, a map, printing, copy editing, etc. In my original budget I had about $80 worth of wiggle room, which I figured would be safe enough; if costs went over, I could cover them with the Twenty Palaces POD edition which is coming out soon.

Then this happened:

The project hit its goal in about 8 hours and doubled it the next day. This post is going to be about what happened, why it happened, what I did right and wrong, and what I learned from it. Continue reading

It’s over.

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Roleplay Twenty Palaces!

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Last night my Kickstarter hit 925 backers, unlocking Stretch Goal: Monitor, the second to last stretch goal. This morning we reached 1000 backers, which unlocked Stretch Goal, Mask, the very last one.

So I created something new: Stretch Goal: You. I encouraged backers to create their own stretch goals so they could create anything they wanted and share it with the other backers, if we hit their goal.

Already we have an indie composer who has promised 20P music, and…

Fred Hicks and Rob Donoghue have promised that, if we reach 1200 backers, they will expand on the Voidcallers section of the FATE Toolkit to let people role play in a Twenty Palaces-style setting. See here.

I’ve said before that there was no need for me to create a 20P supplement because Voidcallers is already it. But if you want sample stunts, special character creation rules, the whole deal, you probably want to join in on this.

We’ve already gone far, far beyond anything I had a right to expect. Can we manage to hit this goal, too?

I have to run out for a meeting, if you can believe it, but I can’t wait to see how this plays out.

And if you have something you want to share with the other backers, please do.

And that’s $40,000

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The Kickstarter topped the $40,000 mark. That’s over 400% of goal with 47 hours left to go. Thank you.

Only two days left in my Kickstarter drive

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I have generally avoided asking people to help spread the word, but the whole purpose of writing these books was to bring in new readers. At this point in the campaign, I’m going to create this as a resource for people willing to share news in their own social media spaces.

For friends who prefer ebooks:

At the $12 pledge level, they’ll get THE WAY INTO CHAOS, the first book in the trilogy (including the Chris McGrath cover). The basic description of the series is right on the main Kickstarter page:

http://www.kickstarter.com/projects/1179145430/the-great-way-an-epic-fantasy-trilogy-by-harry-con

The (pre-edited) sample chapters start right here:

http://www.harryjconnolly.com/index.php/the-way-into-chaos-chapter-1/

They’ll also get A KEY, AN EGG, AN UNFORTUNATE REMARK, the urban fantasy novel with a protagonist in her mid-sixties. The book is sort of like The Dresden Files if Harry Dresden was actually a cross between Auntie Mame and Gandalf. A more complete description can be found here:

http://www.kickstarter.com/projects/1179145430/the-great-way-an-epic-fantasy-trilogy-by-harry-con/posts/628459

They’ll also get the comic fantasy novelette my son wrote as part of the homeschool project, with cover art by Kathleen Kuchera:

http://www.pinterest.com/kathleenkuch/my-art/

Finally Also, they’ll also get a copy of TWENTY PALACES, the prequel to the books in my Del Rey series. More detail here:

http://www.harryjconnolly.com/index.php/twenty-palaces/

And finally, we’ve just this morning unlocked the last book, a short fiction collection that will include the Twenty Palaces short “The Home Made Mask” along with other new and reprinted stories from me.

That’s a short fiction collection and three novels (plus the novelette my son wrote, with cover art) for only $12. For someone who is unfamiliar with my work, that strikes me as a pretty good deal.

At the $25 level, they’ll get all of the above and the other two books in the trilogy. That’s five novels all together, including all three of the Chris McGrath covers, plus the short fiction collection and the novelette.

If they’re gamers, too, then only $5 more will get a game supplement, too, so backers who play FATE Core can run a game in the setting of The Great Way. Also, as I write this, we’re only 30 new backers away from unlocking a FATE Core supplement for KEY/EGG It’s unlocked. There will be two FATE Core supplements for everyone at this level.

For people who prefer paper books,

Well, that’s a heavier lift, because the reward levels for the trade paperbacks are well above the typical market rate for books.

Twitter-friendly sample posts:

If you’re new to Harry Connolly’s fiction, the last hours of his Kickstarter have some good deals. http://kck.st/18DEKAL

or

Four ebooks for $12 and six for $25. Be sure to check out Harry Connolly’s fiction: http://kck.st/18DEKAL

Also! The hardcover omnibus edition offered at the King/Queen level and above is not going to be available after Saturday evening when the Kickstarter closes. If you’re the sort of person who likes rare (if not necessarily valuable) books, this will be the only opportunity to score a copy.

ADDED LATER: The new stretch goal is STRETCH GOAL: YOU, which means that backers can set a goal for them to create something they can share with all the other backers.

One of the option is an expanded writeup of the FATE Core Voidcallers game setting. Now, I’ve had people asking me for a Twenty Palaces rpg for a while and frankly, FATE’s Voidcallers is it. They capture the feel of the setting and the magic far better than I ever could.

So if you would like a Twenty Palaces rpg, help the campaign reach 1200 backers.

Also on offer in Stretch Goal: You: audio fiction, music, and I know someone else is working on a historical 20P game writeup.

I can’t pretend this isn’t exciting. Not just because of the numbers, but seeing other people jump in with their own ideas is a real thrill.

Thank you, everyone, for the support you’ve given me so far.

How your spending can improve (or do nothing for) your happiness (Twenty Palaces announcement)

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If you’ve been following the recent research on happiness, you might be surprised by some of what has been discovered. Yes, buying material objects can increase your happiness, but only in the very short term. Buying new clothes or a new hat is nice at first, but we quickly become accustomed to it and the happiness fades.

What makes us most happy–and makes for long-lasting happiness–is experiences, especially experiences that will be happening sometime in the not too distant future. The reason is that it’s not so much the experience (the vacation, the concert, the road trip) itself that brings joy, but the anticipation of it. Read this article in The New Republic for a magazine-length discussion:

What you can learn about the new science of smarter spending: Yes, money can make you happy.

One interesting finding was that people enjoyed TV shows more when they included commercial breaks, because that little teasing delay between acts increased their anticipation.

Why do I mention this? Well, books are both material objects and experiences, and sometimes it can be a long wait for a book to come out. That seems like the best of both worlds.

But I’m not bringing this up because of my Kickstarter, which ends this Saturday and which promises a fun experience some months from now when the trilogy (plus the unlocked bonus books) are finished and released. I mean, sure, you might think this topic would be a good way to promote a Kickstarter, but that’s not why I’m here.

I want to officially announce a paper edition of TWENTY PALACES, the self-published prequel to CHILD OF FIRE and the other Twenty Palaces novels.

No, it’s not available yet. I’m still trying to get the cover to work (that’s today’s task, alongside setting up a new Time Capsule) but telling you now so you know it will be out soon increases happiness, right? If, that is, you’re one of those people who wants to read the prequel but doesn’t do ebooks.

Why has it taken two years to get a paper edition? Two reasons that are really one reason: It’s a lot of work, even with help, and it was too depressing. When the cancellation of the series happened, I was really really down about it, and doing all the work needed for a self-published POD Twenty Palaces would have been too painful. Now, with a little distance, it’s more manageable.

With luck, it will be available by Christmas time.

Thanks!

I am interviewed about my Kickstarter

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I did an interview for HELP FUND MY ROBOT ARMY a Kickstarter anthology I’ve agreed to contribute to.

I’d sworn off short fiction for the next several months to focus on my longer work, but when John Joseph Adams asked me to add a story I had an idea immediately, one I absolutely have to write.

Anyway, in the interview I talk about the success my own Kickstarter has had.

Also today I posted a writeup of A KEY, AN EGG, AN UNFORTUNATE REMARK, which is an urban fantasy with a protagonist in her mid-sixties. Everyone who pledges at $12 or more will already get an ebook copy of this new book (that stretch goal has already been unlocked) but the next stretch goal will unlock a game supplement so folks can roleplay inside this setting.

Finally, the Kickstarter has broken through the $35,000 level (twice now, actually, because this is a time when people will cancel or downgrade their pledges). That’s pretty wild. Thank you for all your support.

Kickstarter Stretch Goal Achieved! New Stretch Goals!

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Avert your eyes if you can’t bear to read it!

First of all, we broke through the $34,000 mark and made Stretch Goal: Image. That means I can afford Chris McGrath covers for all three books.

I don’t need to tell you how HUGE that is.

I’ve just posted some new stretch goals if you want to check them out: Desktop wallpaper for the Chris McGrath art, another FATE Core supplement, and my upcoming short fiction collection, which will include a new Twenty Palaces short story. Follow the link to find out more.

Finally: Wow.

Just wow.

THE GREAT WAY mentioned on io9.com

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It seems my Kickstarter campaign made the list of io9.com’s crowdfund recs, which is a whole barrel full of awesome.

Welcome, io9.com readers. If you like the sample chapters, I should also mention that a pledge at the $12 level will get you the first book in THE GREAT WAY trilogy, called THE WAY INTO CHAOS (those are the sample chapters you’ve been reading) along with an ebook of my TWENTY PALACES prequel (cleverly titled: TWENTY PALACES) along with some other fiction mentioned in Kickstarter Update 5.

If you’ve already backed mine, check out some of the other project featured in that io9 article; some of them look pretty hot.

Oh what the hell: Here’s part of chapter 6, too

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Here’s part of chapter 6 of THE WAY INTO CHAOS, on sale now.

Just in case you missed them: Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5


Cazia

Cazia couldn’t help it; the idea of learning to fly a cart thrilled her.

Then she saw Lar scrabble across the gray tiles and she flushed with shame. He slipped and fell to one knee but quickly regained his footing, heading toward the chimneys at the front of the building. His red coat looked almost comical, and she wished he’d chosen something that would not stand out like a rose in the grass. Col followed close behind; Timush must have been still climbing on the rope.

She couldn’t look away from them. Yes, she’d just been promised a lesson in flying–flying–but the one person she loved most in the world, her own brother, had just rushed onto a battlefield—and he’d brought his two best friends. A strange feeling she couldn’t identify filled her like wind blowing into a tent. She felt hollow and fragile, as though the next misfortune would make her pop like a bit of froth, destroying her completely.

This is the feeling that comes just before grief. You are about to see your brother murdered in front of you because he is trying to be a hero which is your fault because this was your idea. This is how you feel just before grief overwhelms you and makes you wish you could die with him.

The screams from below became more intense, distracting her. The creatures tore through the crowd, knocking people about like brooms. Each victim received a terrible bite wound, some instantly fatal but not all, as the monsters battered their way through the mob. Men, women, and children fell before them. One of the city guard pushed against the surging mob in an effort to shut the Little Gate, but there was no hope of that.

Lar scrambled toward the chimneys at the front of the house. As he moved, he started to strip off that long, gaudy coat, but it tangled on the strap of his quiver.

“Here!” Col yelled. He slid out of his gray-and-red jacket, then tossed it to the prince. Lar held it by the collar and let the hem hang over the far edge of the roof where Cazia could not see. A moment later, the two of them heaved it back up but, only now it had a girl clinging to it.

It was the Indregai princess: pale, tiny, and severe in her white house robe. Cazia knew she was a few years older than Jagia, but she looked shockingly young. The princess scrambled handily onto the peak of the roof, then began chattering at the prince, pointing back the way she’d come.

Lar did not seem not interested in taking orders. He scrambled to his feet, pulling Colchua upright with him. Timush shouted at them, waving them back toward the dangling tether, and Cazia hissed at the noise he was making. Lar practically shoved the princess toward the cart, and a renewed chorus of screams from below made her do as she was told.

An iron dart cracked the tile roof near the chimney. The sound startled Cazia, but she drew a spike from her jacket pocket without thinking about it and began to cast.

One of the creatures had dragged itself over the edge of the roof. The clerk had cast at it, missing, but Doctor Warpoole had begun a spell of her own.

“Great Way,” Treygar prayed, his voice tight, “protect the prince. Keep him on your path.”

Doctor Warpoole’s dart flew with surprising speed, but it struck the creature low on the back, practically on its hip. Cazia did her best to lead with her own spell, just the way she had to lead the hoops during Doctor Twofin’s lessons. She struck the beast on its high back below the neck. It sprawled on the tiles and tumbled down the steep roof slope.

Cazia started another spell right away. A second creature appeared at the top of the southernmost chimney. The clerk fired another dart, striking the brick just below the creature’s furred hind hand. At least she was getting closer.

Cazia wasn’t going to finish her spell in time, and Doctor Warpoole hadn’t even started a new one yet. Lar had a quiver of his own, of course, but his back was turned. Cazia kept her hands moving, her mind falling into the necessary state, despite the fact that she knew it was futile. The only way she could avoid this awful grief would be if the creature hesitated.

It didn’t. It leaped from the chimney at the prince. Cazia could feel tragedy flying at her like a volley of arrows.


Oh, no! not a cliffhanger!

Yep. That’s the last of this particular story I’ll be releasing free on the blog. If you want to know what’s going to happen next, be sure to order a copy.

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