The heavily-discounted backlist


Check out this article about a best-selling backlist title.

I know authors are already doing this with titles that have reverted to them. The interesting thing here is that it’s the publisher who’s pricing a backlist title like an app and surprising the hell out of themselves by hitting the NYT Bestseller list.

Obviously, this is not going to work as well as the practice becomes more common, but a surprise like this (and I’m certain that it is a surprise to everyone involved) will almost certainly cement teh idea of windowed ebook pricing: Full(ish) price when it’s a new release and a heavy discount (mumble mumble) months later.

I like it.