Amazon has unveiled its Kindle Unlimited program, which allows readers to pay a ten dollar monthly fee to have access to a huge catalog of books. The major publishers have not signed on yet, so you’re unlikely to find many big new releases, but I’m led to understand that Amazon is paying a wholesale price to authors with best-selling books while most indie writers will be paid a “share” of $2 mil.
Amazon tried offering shares out of a fund before, and I experimented with that. The amount of money I received was negligible. Seriously negligible. Frankly, I’m not excited to Spotify my writing career.
I’m also less than thrilled to know that I would have to enroll in KDP Select to take part, which means that, in order to place a book in KU, I’d have to pull it from every other vendor. Guess what? I’m not doing that. Certain other indie authors have been enrolled without being forced into exclusivity (for now, at least). I’m sure this is Amazon’s need to include a few bestsellers in the KU library, but since I’ll never sell as many books as Hugh Howey, I won’t be getting the same lovely treatment he receives.
And yeah, this is a library you pay $120 a year for. That’s not a great deal for me, since I have a local library system with a great selection of ebooks, but I certainly understand that some people don’t have that kind of access or, if they do, they don’t want to put a hold on a title and wait their turn to read it. That’s especially true for people who want to read a book but don’t feel the need to own it.
Anyway, I’ve tried a lot of different things over the last few years. I’ve published traditionally. I’ve tried KDP Select. I’ve sold fiction directly from my website. I’ve offered fiction on a donation basis. I’ve signed on for the Kindle Lending Library. My books are on Oyster and Scribd, which are other subscription-based services. The one thing I *didn’t* try was selling a story for a bitcoin (just too busy at the time bitcoins first became a thing, and now they’re too expensive). But I won’t be trying KU; exclusivity in return for a “share” seems like a really bad deal.
What’s more, I don’t intend to experiment with tactics like putting the first book of a series (or a piece of short fiction) in KU to prompt sales of other books. Hey, if a reader is already paying $10/month and has access to over half-a-million books, are they really going off the preserve to hunt down (and pay for) book 2? Some would, obviously, but many wouldn’t, and it seems to me that the purpose of a subscription service like this is a pool of captured customers who have no desire to go elsewhere.
Finally, I have to wonder what Amazon sees as the long-term plan for KU. Are they hoping to get people to sign up like gym memberships? Because the most profitable members of any gym are the ones who never actually go to the gym but who continue to pay their dues because they know they should. I’m hoping that KU doesn’t create an ecosystem of readers who never venture outside the KU offerings (I wonder if there’s any research demonstrating this problem with Oyster or Scribd?) along with people who never get around to reading books.
UPDATES: Thoughts by John Scalzi and further consideration over on The Bookseller
UPDATE REDUX: Kindle Unlimited from a reader’s POV.