The Dunning-Kruger-Howey Effect

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As a followup to the post I put together linking critical analyses of Hugh Howey’s Author Earnings report, I have something brief to say: It’s clear that Howey’s data isn’t all that great, which he knows. It’s also clear that the conclusions he’s jumping to–even before he gets to analyzing B&N or whatever he’s doing next–are not supported by the data.

That’s too bad because this could have been the data I’m looking for. The book I published before last was self-published, and this year I expect to self-publish five more times. As I consider small press offers to put out the books, it would be really helpful to have numbers to look out.

Sadly, despite Mr. Howey’s bold conclusions, I don’t. Yeah okay the guy keeps talking about the limits of the data he’s collected, but he also talks as though the data has proved him right. Actually, he’s claiming to be proved righter than ever.

As the links in that previous post demonstrate, that’s not the case. It’s pretty clear that, once Howey got the data, he didn’t really know how best to use it, nor did he know what was absolutely not allowed. The enthusiasm and certitude behind his conclusions are textbook Dunning-Kruger Effect.

We’re all prone to confirmation bias. How many people dismissed what he said without really looking at it? How many people really looked at the report, recognized the flaws, then decided to believe it all anyway? It’s easy to believe flattery. It’s easy to stand in the mirror in just the right way to catch yourself at a good angle. We exert that sort of unconscious control all the time; that’s why we need smart knowledgeable people who know the rules. Howey may know how to write a bestseller but when it comes to data analysis he’s just another thriller writer. Also, it seems that his “Data Guy” is really just “Coder Guy.”

It’s too bad. I could have used expert advice. Unfortunately, he doesn’t have any to offer and he doesn’t even know it.

Link farm for informed critiques of the Author Earnings report

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ObDisclaimer: I self-publish fiction and plan to self-publish more fiction this year. I am not philosophically opposed to the Author Earnings Report that Hugh Howey has begun. I am seriously dubious about several of its conclusions and some of the ways they are presented. For example, I don’t like that his comparison of reader ratings runs only from 3.0 to 4.5 instead of from 0 to 5, which is the actual possible range. Anyone who has looked at graphs knows that “zooming in” is a way to make minor differences appear more important than they are.

Also, Howey is planning to do additional surveys to include vendors like B&N but he’s already rushing to judgement on the “best” path for authors after only looking at Amazon data.

To be clear, I would like it to be true that self-publishing will bring in a lot of money; I’m just skeptical of Howey’s report and waiting for some expert analysis. As I find that analysis, I plan to link to it.

That’s what this post will be. I don’t plan to link to praise or skepticism here unless it actually examines the methodology of the report. So:

2/13/14:
Digital Book World points out that the AE report is heavily focused on successes. See also this unrelated post on Survivorship Bias which predates the AE report.

UK Crime Writer Steve Mosby points out an excluded middle in Howey’s conclusions, along with raising other questions.

On Absolute Write, author S.L. Huang points out problems with the statistics and what’s excluded, along with other issues.

Agent Joshua Bilmes points out this isn’t the first time someone has tried to calculate earnings based on a list of bestsellers and that Amazon’s rating system is hopelessly compromised.

In the comments of the AE report, author Ramez Naam points out some basic errors in assuming royalties (even if they could be accurately calculated by Amazon sales ranks) equal payments to writers going the traditional route. There are a great many comments on the report itself, but few are substantive.

A more in-depth comparison of pricing and rating.

Later:

Comparing self-publishing to being published is tricky and most of the data you need to do it right is not available by Mike Shatzkin

2/14/14:

Porter Anderson talks about the cultural push behind the report and against it. However flawed it is, it’s seen as a powerful argument.

At Futurebook, Philip Jones lays out the contradictions between Howey’s admissions of his flawed data and his sweeping conclusions.

Digital Book World, which had criticized Howey’s report yesterday (see above) now claims it supports their own (much disputed by indie authors) findings.

I’d meant to include only analytical posts, but this is something I see quite a lot:

First let’s be clear. This data is pretty shonky. There’s no real way to tell how accurate it is. But, in the absence of transparency from the industry itself (either Amazon of the Big 5) it’s the best data we writers have access to. And the story it tells is shocking.

So the data is “shonky” but the narrative is too exciting not to buy in. So far, this is a very common reaction.

Jim Hanas calculates his “Hugh Howey Income.” Mine is zero dollars, which is, I promise you, wildly incorrect.

2/16/14:

This post by a person who creates studies and databases will likely be the last one, because it’s just what I was looking for. The author of the critique has no bias one way or another in terms of how to publish fiction, and she has informed and detailed critiques of not only the way the data was put together but by the sweeping conclusions that Howey presents. h/t @mlvwrites on Twitter

I’ll add more of these as they cross my path. I think that last one does it. If there’s another critique as informed that touches other issues, I’ll add it but I won’t be actively looking any more. Also, I plan to write up a little something later on, summarizing what seems to be going on with this report and the furor around it.

Spoke too soon: This examination of Howey’s methods by Courtney Milan is really excellent.

MIT tries to turn shitty books into great ones through crude VR

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Via fastcodesign, the folks at MIT have tried to create a book with a crude virtual reality component: a programmable book and vest that supposedly makes the reader feel what the protagonist feels.

Follow the link if you’re curious how it’s supposed to work. There’s an embedded video, too, which I didn’t watch.

Personally, I would be embarrassed for any writer that used this technology. Text will already made the reader feel what the protagonist feels, if you do it right. That’s the point of books (well, one of the points) and having a vest that constricts, warms or cools to simulate emotions is just a distraction from the work a writer’s words are meant to do.

In which I am interviewed.

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Yes, that’s right, I was interviewed for the podcast Tell Me Another. You can listen here on their site or in iTunes for the low low price of nothing at all.

Tell Me Another is about stories and storytellers, and I talked about that, I guess? Actually, I pretty much forgot everything I said except: I recommended a book I read recently, I recommended a noirish movie on Netflix Streaming that I loved, and I went into my rant about vampires and vampire lore at some point. Presumably, I said other things, too.

Also, if you go the the podcast site, you’ll see a picture of me. Go ahead if you want. I’m not ashamed. (Much.)

The Mallory Ortberg Appreciation Society

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Anyone who’s been reading my Randomness posts will recognize the name in the subject header: She’s one of the writers and editors of The Toast, and she’s hilarious. For example:

Your Constant Vigilance Is The Only Thing Keeping The Shape At Your Window From Coming Inside

It’s A Bunch of Years After The War And Everything Is Different


Things That Actually Happened In The Movie Vampire Academy, A Movie That Is About An Academy For Vampires

“Are You There God? It’s Me, MacGyver.”

A Gender-Flipped Version of “The Bodyguard” Starring Kanye West and Brienne From Game of Thrones

There Is A Book Inside Of You (I’m so, so sorry.)

She’s funny, and I’m not wildly envious of her ability. Just, you know, somewhat envious.

Also, I made my son read “After the war…” because he’s big on the dystopias and after he finished he turned to me and said “That’s every book I’ve ever read.” I didn’t tell him that was because he won’t read mine.

Boring is easy to duplicate

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Chad Orzel, (the scientist blogger who wrote How to Teach Physics to Your Dog) wrote a response to my own post about persistence, which was itself… actually, let’s just say there’s a conversation going on and leave it there. One thing I should point out: Chad has no reason for feeling guilty about “breaking in” the way he did. Blogging is writing, and he clearly put in the hours to do what he does well.

That said, not everyone kicks off their career in “ridiculously unlikely” ways. I mailed cold queries to the agents, which is the most boring way to start off in the whole world. It’s only after breaking in that things got weird. So, that’s a method anyone can try deliberately.

FYI: I don’t care about readers, clearly

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My previous post about the Amazon reviewers who follow Harriet Klausner around Amazon to harass and mock her has now revealed an unseemly and unsettling truth about me: I don’t care about readers!

Yep, shocking but true. I spent decades of my life reading and writing, studying texts and story, and sweating over revisions of my own work only to hoodwink readers. You got me!

Or maybe I think that Amazon reviews are not especially important. Maybe I think an unknown number of the reviews are completely fake/done as a personal favor. Maybe a substantial number are written because the reader has some weird axe to grind that has little to do with the book at hand. Certainly many of the reviews are written by readers eager to share their honest opinions without much evidence that those honest opinions actually have an impact.

I’ve been trying to come up with a metaphor for this, but nothing seems right. Not every reviewer is being paid, so you can’t call it a whorehouse. Not every reviewer is friend or family to the author, so you can’t call it a theatrical review of a grade school play. Not every reviewer is a twitchy reactionary lunatic, so you can’t call it a recruitment session for the Libertarian Party (I kid, I kid).

I suppose I could ask if anyone reading this can think up an appropriate metaphor, but seriously, fuck you guys.

“Legacy John” claims he’s been misquoted

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Yeah, I’m aware of the website http://www.authorearnings.com/, which supposedly contains the results of a big data-crunching project instigated by Hugh Howey. Apparently, a coder/analyst/whatever approached Howey with the idea of taking self-reported sales to Amazon sales rankings and using them to analyze Amazon’s bestsellers list to see which types of books (self/other/small press) do best for authors.

I say “supposedly” above because as I write this, high traffic has crashed the site. [Update: I accessed it a few minutes ago.] The only place to find the data at the moment is on Joe K*nr*th’s blog, and he’s added long exchanges with a straw man figure “Legacy John”.

Which… ugh. So. Much Smug.

As a so-called hybrid author who has self-published before and will self-publish again this year (thank you, Kickstarter backers) I’m interested in this analysis. Unfortunately, Howey and K*nr*th are not exactly the most trustworthy of sources. If confirmation bias were a medical condition, both men would have to be kept alive by a machine in some ICU somewhere. Anyway, the numbers are interesting but I’m reserving judgement on them until someone with more time and expertise picks them apart.

Randomness for 2/11

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1) An alternate history of “Flappy Bird” a successful game that was pulled from sale because of the gamers abused its creator.

2) Marvel opens its image archive and api to the public. I’m pretty sure this is cool, and if I were ten years younger I might understand why.

3) Calvin and Muad’Dib. Calvin & Hobbes cartoons with quotes from Dune to replace the dialog.

4) Teddy Roosevelt’s 10 Rules for Reading. Sensible guy.

5) Male artist creates art show with woman’s art, doesn’t feel he needs to name her.

6) An Infinity of Alternate Batmen.

7) Deleted.

The Making of THUNDARR THE BARBARIAN Docu (only 18 minutes long)

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Check it out, you guys: a short documentary on the making of Thundarr.

I honestly had no idea they’d released the complete series on DVD. Thirty bucks is a pretty steep price, but I may treat myself as a reward for finishing and releasing The Great Way. Still, it sucks that the DVD case says it’s part of the “Hannah Barbera Collection” when it wasn’t a Hannah Barbera show.

Why is this not on Netflix? How is this IP laying fallow when they’re doing another fucking Ninja Turtle movie? Channing Tatum should should stop campaigning to play Gambit (of all things) and push for a live-action Thundarr instead.

I’d be at the front of the line.