Yep, shocking but true. I spent decades of my life reading and writing, studying texts and story, and sweating over revisions of my own work only to hoodwink readers. You got me!
Or maybe I think that Amazon reviews are not especially important. Maybe I think an unknown number of the reviews are completely fake/done as a personal favor. Maybe a substantial number are written because the reader has some weird axe to grind that has little to do with the book at hand. Certainly many of the reviews are written by readers eager to share their honest opinions without much evidence that those honest opinions actually have an impact.
I’ve been trying to come up with a metaphor for this, but nothing seems right. Not every reviewer is being paid, so you can’t call it a whorehouse. Not every reviewer is friend or family to the author, so you can’t call it a theatrical review of a grade school play. Not every reviewer is a twitchy reactionary lunatic, so you can’t call it a recruitment session for the Libertarian Party (I kid, I kid).
I suppose I could ask if anyone reading this can think up an appropriate metaphor, but seriously, fuck you guys.