Eyes or No Eyes: An Advertising Conundrum

Standard

Among all the good folks checking out my ads for The Great Way and leaving feedback, one of the most consistent is that they don’t like that ad #2 does not show Tejohn’s eyes.

I felt the same way about them, until my son showed me how it looks with the eyes. Check it out:

Original:

"banner" layout

With eyes showing:

ADTGWBANNER w eyes

It seems pretty clear to me that the ad that shows his eyes is weaker than the original, which is not what I would have expected.

I dunno. I find it interesting.