So many subgenres


At our dinner on Wed, Kurt Busiek mentioned the story of Howard Moskowitz, a market researcher for food companies, and it reminded me that I wanted to post the TED Talk Malcolm Gladwell gave on him.

It’s a long one, about seventeen and a half minutes, but it’s worth watching. For one thing, it’s interesting. For another, it’s funny. For a third, it not only explains why there are so many different varieties of tomato sauce or mustard on the shelves, but why there are so many sub-genres in sf/f (not to mention mystery and romance).