Writing for someone specific

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In the comments on my LiveJournal mirror of yesterday’s post (spam made me turn comments off here, but you can always comment on LJ/Dreamwidth/Twitter), I mentioned that: “I write with one or two actual readers in mind (as well as myself).”

CE Murphy, who blurbed Game of Cages and has a number of terrific urban fantasy series of her own, wrote a post about it. I mean, yes, I *clearly* hope lots and lots and lots of other people are going to enjoy what I’m writing. But like many of us, I write the stories I want to read*.

To clarify, so do I. I wrote Twenty Palaces because I wanted to see a number of different things in urban fantasy (a non-expert protagonist, like Murphy talks about in her post, is one). I wrote A Key, An Egg, An Unfortunate Remark because I couldn’t find an urban fantasy with a protagonist over sixty years old.

And so on. But I also try to imagine 1-3 specific people who will be reading the book, and I try to make it something they would like. I never identify those readers, either privately or publicly. What would be the point, since they are often people I barely know? Still, it helps me focus on the book and broaden its appeal.

Additional note: Over the weekend, I posted about The Wooden Man charity auction at Pat Rothfuss’s Worldbuilder charity auction, but I know there are a lot of folks who miss weekend posts. Learn how you can win your own ghost knife! Details in the blog post.

The prize for the World Fantasy Award apparently includes freedom

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I went to see Nancy Pearl interview Jo Walton at the UW Bookstore last night. It was an opportunity to chat briefly with some local folks I only know from online (which was a nice surprise; usually I slip in and out of these things without talking to anyone) and of course Jo Walton is a very smart person.

One thing she said that stuck with me (the whole session will air on the Seattle Channel in the near future, so you can probably hear everything she said when (if) it goes online) was that she can’t have the usual fantasy writer’s career–defined as working on a long-running series or two within a particular subgenre, and she didn’t say it in a pejorative way–because she’s too easily bored. When she was supposed to be writing the fourth book in the King’s Peace series, she couldn’t force herself to do it, and she wrote Tooth and Claw instead.

Luckily, it was accepted by her publisher. Then she added that, when she won the World Fantasy Award with it, it gave her the freedom to write what she wanted. She went from Victorian dragons to alt-historical parody mysteries, and has now released Among Others, which I haven’t read but seems to be a semi-autobiographical coming of age story with magic and a gigantic reading list.

In other words, she’s writing whatever she wants.

Unsaid (by her) is that she’s a smart and skillful writer which, you know, helps. But I hadn’t expected her to attribute so much to an award.

Maybe that’s my prejudice, since I’m not all that interested in them (don’t expect to see me post a list of my award-eligible works any time soon) and it’s possible that she’s placing too much weight on it.

Still, it’s thought-provoking. There’s an awful lot about the publishing/genre ecosystem that I don’t understand.

A book-lending experiment

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Update: someone has volunteered to borrow the book. Thanks, everyone.

I wonder if there are any Kindle owners who have Prime Memberships at Amazon.com out there willing to do me a favor?

Amazon.com has started up a lending library system through its Kindle device. It’s only open to people with Prime Memberships (which previously only provided expedited shipping) but they will allow you to borrow books one at a time.

For me, I’ve decided to enroll one of my short stories in the program for the usual reason: money. Amazon says they’ve created a half-million dollar kitty to be shared among all the authors whose work is borrowed each month, which each “borrow” equalling a single “share” of the overall money.

It’s a clever idea. They’re crowd-sourcing their lending program to people like me (and here I am blogging about it) for a set amount of money. What’s more, if the system is seriously underutilized they could probably fudge the data however they like. Who would know?

Anyway, I wonder if someone eligible for the program would be willing to borrow my short story The Bone Orchid? It’s an original story set in the city of Pald, a setting I’ve written about before.

I’m curious to see how big the shares are and what sort of buy-in they have. Amazon isn’t famous for sharing numbers, but I’d like to see how this comes out. And of course I’ll blog about it.

Thanks.

The “I’m Sorry Your Book Was Rejected” Thing

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I meant to comment on this when it happened but I’ve been pushing like crazy on the book and it’s been the holidays and excuses excuses excuses. So I’m just going to do it now.

Last week John Scalzi hosted a debate on his blog about whether publishers think of customers as readers. Now, as I said in comments, I come down on Scalzi’s side in this as I’ve already said on my blog. I’m also highly amused by how quickly the comment thread there turned into All The Usual Comments About Ebooks, which means it was incredibly boring.

However I did want to comment on Teresa Nielsen Hayden’s comment, which Scalzi himself posted, specifically this:

I observed, not for the first time, that IMO the default answer to someone who’s ranting about the Big Six, the evilness in general of NYC publishers (who only promote bestsellers and anyway are only interested in books by celebrities), the coming selfpublipocalypse, et cetera et cetera yammer yammer yammer, is “I’m sorry your book was rejected.”

There’s a fair bit of outrage over this in comments, and I wanted to discuss it briefly because I think it’s interesting.

A few years ago, Ms. Nielsen Hayden’s comment was pretty much universally true. If, starting in about 1998, I received a dime for every time I had to read an online whine like the one described above, but I had to pay a dollar for every time that rant came from someone who was not a writer suffering the sting of rejection, I’d be typing this from the deck of my yacht right now.
It was incredibly common.

But an interesting thing happened in the years since self-publishing through ebooks took off: self-publishers who had been echoing these arguments for years began to get a larger audience, and they ate it up. People who had never tried to publish a story started talking about “gatekeepers” and “dinosaurs,” spreading some of the most pernicious myths about publishing you can find on the internet.

The non-writers spreading these memes come from all sorts of groups: Some are Kindlegarteners, who expect to pay next to nothing for a book. Some consider themselves iconoclasts, and hate anything that smacks of elitism (and for many of them, if you live or work in New York City, you’re an elitist). Some have transferred ideas about piracy, artists, and corporations directly from the music industry without alteration, acting as though publishers have their own RIAA (or will have one soon). And some just like to consider themselves ahead of the cultural curve, latching on to whatever meme sounds like it might come true.

So I’ll say that “I’m sorry your book was rejected” is an outdated response but an understandable one. I mean, “Publishers don’t consider readers their true customers” is a dumb idea, the sort of thing people tell each other because it seems like it ought to be true, but the people saying it aren’t all writers any more.

Publishers/Readers/Customers

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I don’t have John Scalzi’s experience in publishing, but what he says here jibes with my experience: It’s silly to say that publishers don’t see readers as their customers.

When I put my three books through the system at Del Rey, I had many, many conversations with my editor about the story/cover/whatever (especially Game of Cages), and never once did we talk about what the stores would like. Everything everything everything was about the reader.

Let’s assume you like books

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I assume you do. Let’s also assume you have loved ones who like them, and with the holiday season coming up, you’d like to give books as gifts this year.

No, I’m not going to push my own stuff.

But remember Q.R. Markham’s Assassin of Secrets (Jesus, even I wouldn’t have gone for that title) the almost entirely plagiarized debut novel that was recently yanked off the shelves? Did you know that copies are going for fifty bucks on eBay? I sorta wish I’d bought one now.

Anyway, you can’t read his book–and why would you want to?–but you can read all the books he ripped off. So here is a holiday shopping list of books and authors that were wronged, and who better to throw your money at:

All citations found here.

Know someone who likes spy novels? Or, even better, if you’re looking to read something a little out of your usual, these books are certified good enough to steal from.

New site bookstore, and other things

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1. The plugin I was using to sell Twenty Palaces directly from my website wasn’t working correctly, so I’ve switched to something else. This new thing is quite complicated, almost like getting an iPhone just so you can tell the time, but I hope soon to have more fiction to sell from my site, so here it is.

The only problem is that I can’t make the PayPal Sandbox work so I can’t test drive the whole thing first. It’s annoying, but if someone wants to buy Twenty Palaces through the site, would you let me know how it goes? I assume I’ll hear from people who have problems, but… you know. It’d be nice to be sure all this works. (Added later: It doesn’t.)

2. [Deleted]

3. I have the first eight(ish) chapters of A Blessing of Monsters ready to send to my agent. My wife is reading them first to catch anything deeply stupid (not that… ahem… there’s anything… oh hell). She’s not what you’d call a fan of epic fantasy, but she’s giving it a go anyway.

4. And having the new book is helping me deal with self-publishing Twenty Palaces. I can’t say I’m pleased to be releasing it this way. Yeah, I’m glad readers who love the series get this story, too, but it also makes me mourn a bit more.

Which is why it’s good to have something fun and cool to work on.

5. If I can get decent cover art together, I’m going to add short fiction to my online bookstore. Assuming the bookstore is any good.

6. And yes, I’m up late. My son is having a bit of trouble getting to sleep.

Five Things Make a Friday Post

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1) For folks who are still waiting for the Twenty Palace prequel, I have already self-published a number of short stories and novellas. None of them are in the 20P universe, but one is a historical fantasy set near Seattle in 1879, and the rest are second world fantasies. Some have never been published anywhere else: Kindle | Nook

2) Note for folks who visit that B&N page: I’m not the photographer, and I’ve never published scraped text through Hephaestus Books

3) Today is my tenth anniversary. The traditional gift is an ebook, right?

4) Last night we had our anniversary dinner. We ate steaks from Don and Joe’s, roast beets, green beans, and fingerling potatoes, a fancy cheese that I lost the label for and can’t ID right now, a delicious tiny lemon cheesecake from The Confectional, and a bottle of Beringer Cab from 1997 that we bought for our wedding. Thumbs up to all of it.

5) My son read a D&D comic and now wants to play the game. Do I have time to run a fantasy campaign? Shit to the no.

The Urge To Please

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Quentin Rowan, the plagiarist author of Assassin of Secrets, apologizes and explains himself via email (posted online with permission) to one of the writers who blurbed his book. Rowan’s words continue through successive comments, so keep scrolling down.

Here are some excerpts:

But the minute I got an agent and started showing it to people who suggested changes, I began to distrust the quality of whatever real work I’d done on it. So I started ripping off passages from spy novels in my collection that fit. Somehow public scrutiny has always been the pressure point for me. Once I feel I’m doing the work for someone else’s eyes, I begin stealing, because I want to impress.

I just didn’t feel capable of writing the kinds of scenes and situations that were asked of me in the time allotted and rather than saying I couldn’t do it, or wasn’t capable, I started stealing again. I didn’t want to be seen as anything other than a writing machine, I guess. Some call it “people pleasing.” Anyway, the more I did it, the deeper into denial I went, until it felt as if I had two brains at war with each other.

I would say it was fear. Plain and simple. Fear that my own spy novel wouldn’t be good enough. That I just didn’t know enough about neat gadgets and missiles and satellites or government agencies to do it right.

There have been a lot of people talking about Rowan’s arrogance and contempt, about how sure he must have been that everyone but him was too stupid to realize what he was doing. If we can believe what he’s saying now (and I’ll tell you straight up front: I do believe him) it’s clear that he plagiarized out of insecurity, not arrogance.

And why do I believe him? Because I’ve felt all those same feelings. All of them. Just because I never turned to his self-sabotaging “solution” of stealing text from writers I admire doesn’t mean I haven’t endured all of these doubts.

The trick, though, is to keep in mind the one most important thing: You must fail on your own terms. You can’t cheat the process because of a deadline, or because a certain genre/tone is in style now. You can’t keep doing the same things all the time because that’s been successful in the past.

And even more importantly for someone like Rowan, you have to shrug off your early praise and criticism. Rowan had all this self-imposed pressure on him to amaze everyone who read his work, and where did it come from? He won a poetry award at 19, when he wasn’t mature enough to deal with it. The “Best of the Year” notice changed his self-image (he doesn’t put it in those terms, exactly, but it’s right there in his email) into a writer who had to impress people, and he didn’t believe he could live up to that self-image.

Now, I’m not going to go into Imposter Syndrome with regard to writing. Everyone covers that and if you follow writers at all you’re probably sick of hearing about it. I suffer from it, too, like everyone. So I’m going to skip the analysis and jump right to my own personal solutions to it, which comes in two parts.

First: write for a specific set of three people. When you’re writing a book imagine three people as your audience. Don’t tell them, don’t talk about it with them, nothing. You don’t even have to know them. Maybe one is your oldest pal. Maybe another is a writer you admire but never interact with. Maybe the third is an interesting genre critic, or your book-crazy hairdresser, or your snobby aunt.

The point is, you don’t want to write for an amorphous, undefined audience consisting of everyone in the world. You can’t amaze or astonish everyone and you shouldn’t try.

Second: You should dare to fail on your own terms.

Let’s talk about Game of Cages here. My editor hated the ending. That scene in the food bank? Written as one long sentence? She thought it was too dark, too down, and she wanted something more heroic in its place.

And I’m sure she was right. I refused to cut that bit and I’m utterly certain that it hurt sales. Thing is: that scene was right for those books. It was cruel as hell, anti-heroic, and deliberately tragic. I’ve been thinking of those Twenty Palaces books as action tragedies–full of the sort of thrilling violence that leaves you feeling sad at the end. To me, cutting that scene would have been cheating the whole concept of the series; the end of Child of Fire is pretty much a promise that this scene will be there.

So everyone, including my agent (no-god bless her for everything she’s had to put up with from me) explained that the scene would hurt sales. In response, I explained my own deepest fear: what if I change the scene to make it more heroic, and the book fails anyway? I wouldn’t even be failing with my own book.

I’ve seen a few responses to my end of the Twenty Palaces series that suggests I’ve “learned a lesson” about what makes a book good or bad, and that’s really not the case. I’ve certainly learned what makes a book popular, but good?

No. I believe the Twenty Palaces books were successful. I said so in that post. Commercially, no. Artistically? Well, of course I would like to go back and fix things, but not the things that would sell more copies. Artistically, I think the books work. I love them. And I don’t care if somebody on Goodreads gives them all one-star reviews. That doesn’t matter to me.

I am ready to fail in the market place. I am ready to never win any award, ever, within the genre community (frankly, I don’t expect to win any awards for the work I do and I don’t care–someone else would appreciate it more). I am ready to be laughed at and shrugged off and called boring. It’s true that I’m working on something that I hope will be successful in a commercial way–I have bills, after all–but I’m never going to write the farmboy-who’s-secretly-a-prince story just because that’s what people like.

A soldier goes into battle knowing he might die, but he goes anyway. Yes, he takes every precaution, but that is the risk he takes. If he can do that, I can take the meager chance of a bunch of one-star reviews on Goodreads, or even a complete lack of interest from publishers.

And now my son is up and wanting to get on the computer, so I’m closing out. See you all on the far side.

via GalleyCat

“Writers Have To Promote Themselves These Days.”

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Today, Jim Hines blogs about writers being pressured to market themselves through blogging. He’s smart, as usual, but the point applies to many of the things writers are expected to do to market themselves.

For example, I’m not really comfortable going out to groups of strangers. I can sorta do it, but I’m not glib or amusing on the spur of the moment, not with people I don’t know. So I don’t do that.

Does that cost me readers? I don’t think so. Just because some other writer brings in new readers with panel appearances doesn’t mean that I would. In fact, ham-handed marketing drives customers away.

Still, some authors do well with convention appearances, or they have popular blogs (I don’t: average daily traffic on my blog is in the high double digits/low triple digits), or they draw amusing web comics, or they play filk, or they start funny hashtag games on Twitter.

The point is not that writers must do a specific list of things, or even that their websites must meet a bunch of specific requirements. It’s that writers must do what they’re good at while putting aside the things they’re not good at. That’s it.

Because the truth is that the “marketing” that writers do has a very, very small effect on sales. That doesn’t mean readers never pick up a book because of a convention or hashtag joke; obviously, they do. It does mean that the number of readers who do so are incredibly small. Most people still buy books because a) they’ve liked an author’s previous work and b) someone they trust recommended it.

That’s why I tell people “If you like a book, tell your friends.” I’ve typed that in the comments of my blog so often I ought to make a macro or something.

One last point: Donald Maass used to offer his book The Career Novelist for free on his website (it seems only the publisher is offering it as a free pdf) and in the middle 90’s he did a survey of his own authors who were making six-figures a year. What did they do? How did they manage it?

Here’s a brief summary of what he found out about those authors:

They were genre authors: they didn’t even try for mainstream success.
They wrote for ten years before becoming successful: It takes time to build a readership.
They reached six-figure incomes through backlist and subrights sales, not big advances:
They don’t spend a lot of time self-promoting, campaigning for awards, or networking: Not that this is harmful, but they spend their time writing.
They don’t chase the market: It’s always better to do your own thing.

Now, I have no idea if I’m going to ever be that level of success. Probably not. There’s no point in me campaigning for awards, for instance, because no one is going to give me an award for the kind of work I do. Also, writers who succeed may not chase the market, but not chasing the market is no guarantee of success.

And I’m not sure how much that matters to me. I’m writing the books I want to write, and hopefully readers will love them. If they don’t, and if I fail to bring in an audience (as I failed with the Twenty Palaces books) I will at least be failing with my own books.

Of course, that survey is 15 years old now; I wonder how different it would be if it was redone today.

Which just goes to say: Don’t assume you know what is effective marketing for any particular writer. These aren’t soft drinks we’re selling, and we aren’t corporations. We’re creators, and we have to go about things in our own idiosyncratic ways.