Today I share wisdom:
1. When a book that breaks new genre ground becomes wildly successful, publishers start looking for other books like it.
— Asperatus Undulatus (@TheBarbarienne) May 26, 2015
2. If this goes on long enough and with enough success, it becomes a new subgenre.
— Asperatus Undulatus (@TheBarbarienne) May 26, 2015
3. And at some point, a subgenre might become big enough that publishers are trying to always have a book of that sort on their list.
— Asperatus Undulatus (@TheBarbarienne) May 26, 2015
4. At this point, the subgenre crosses what I call "the midlist divide." When a subgenre is large enough to have a midlist.
— Asperatus Undulatus (@TheBarbarienne) May 26, 2015
5. This is when that subgenre will continue to sell well enough to support a few writers modestly, but is no longer "hot."
— Asperatus Undulatus (@TheBarbarienne) May 26, 2015
6. Publishers are no longer looking for a Big Book in that genre from a new writer. They will continue boosting their established writers.
— Asperatus Undulatus (@TheBarbarienne) May 26, 2015
7. But this is not when I would want to debut into a particular subgenre.
This is why you shouldn't chase the market.
— Asperatus Undulatus (@TheBarbarienne) May 26, 2015
When I started the Twenty Palaces books, I wanted to change a bunch of things that were standard in urban fantasy: the protagonist who’s an expert in the setting, the supernatural elements that had been ported over from horror and folklore, the stories that focused on the concerns of supernatural figures rather than actual human beings.
When I started Key/Egg, I wanted to challenge myself to write an urban fantasy that was not just a string of violent clashes. I also wanted to move the elderly woman out of the traditional expository role and into the limelight.
When I started The Great Way, I wanted to move away from the lackadaisical travelogue pacing of epic fantasy and write it like a thriller. I also wanted to have a little fun with the idea of the Hero Prince.
I wouldn’t say these were attempts at creating a new subgenre. Continue reading


