Are you a writer hoping to improve their synopsis, pitch, and query skills?

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Joshua Palmatier has put together a collection of essays on each subject. Remember link farms? Well, we have them again.

Here’s the one on writing a synopsis.

Here’s the one on putting together a short pitch.

Here’s the one on writing a successful query letter.

If you find those links helpful, please feel free to share.

For God’s Sake, Don’t Talk in the Elevator: The Social Media Pitch

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[Added later: This post has been included on Joshua Palmatier’s blog round up of posts about creating pitches. If you want to read more (after you finish mine, ‘natch) check it out.]

The elevator is a terrible place for an elevator pitch.

The idea behind an elevator pitch was that maybe someday Earnest Hopeful, young production assistant at Big Wig studios, might unexpectedly find himself alone in an elevator with Mr. Big Wig himself! How could he best describe his movie idea so that Mr. Big Wig falls in love with it, gives it the green light, and casts William Powell and Veronica Lake to star. Earnest has to be prepared! His pitch has to be shorter than the elevator ride but compelling enough that Mr. Big Wig invites young Earnest to get off at his floor.

But that’s not why we need an elevator pitch. In my entire life, I’ve never had reason to talk to a stranger on an elevator unless I couldn’t reach the button for the floor I wanted.

No, elevator pitches are supposed to be for the writer, and for social media.

For a long time, elevator pitches were mixed up with the idea of the “log line”. Log lines were the short descriptions of TV shows or movies that appeared beneath the listings in the TV Guide. But, if you went online during the late nineties hoping to find advice that would make you a pro, creating a log line for your story was commonplace advice. In that context, the log line was:

[Protagonist] struggles to [goal] in order to [what’s at stake] to prevent [terrible price of failure].

Or something like that. It was always a little different each time, but the basic Mad Libs of the thing are in that line above.

The point of a log line was to show beginning writers where their story could be found. It was about [Protagonist], not a million side characters. [Protagonist] was in pursuit of [goal] because [what’s at stake] was so important. They didn’t laze around mom’s basement, feeling sorry for themselves. And so on. It’s a fine way to highlight the important parts of a certain kind of story (essentially: stories that are like movies or tv shows, which is where these ideas come from) but it didn’t apply to every sort of fiction.

Eventually, this Mad Libs-ed log line idea merged with the elevator pitch to become the most basic way a writer could describe a story. It told you where to go with the story. It told you what mattered. It was extremely limited and limiting.

But it’s a tool, and all tools are limited. When we teach writing, it’s much easier to gas on about basic story construction than what most new writers really need: the skills and judgement needed to organize sentences and paragraphs in an enjoyable way. That’s what I really needed to study but that shit is hard to teach in a 300-word blog post or message board thread, so instead the internet filled up with “How to make your protagonist compelling” and Freytag’s Pyramid.

So, has an elevator pitch/log line ever been useful to me before I wrote a first draft? Yeah, actually, in short fiction. The format has helped me keep the story from spinning out into an unpublishable length.

For novels, which are a complex, sometimes digressive form, no. Not ever.

After the book is started, I’ve found some use for these pitches/log lines. Has the plot started to wander? Have the characters motivations become jumbled? Does this one particular scene seem to be going nowhere? That’s a good time to remind myself what, specifically, each character wants and what’s in their way. When I’m blocked in something as small as a few lines of dialog, filling in those blanks can help point the way forward.

But really, the elevator pitch is the social media pitch. It’s the short description that fits inside a tweet (oh for the luxury of a five-story elevator ride) that piques readers’ interest. It may not sell the book, but it might get readers to download the sample. I didn’t have one for the Twenty Palaces books, but I did for The Great Way: “An epic fantasy trilogy about a sentient curse that destroys an empire.”

At one point a reader asked me if I hadn’t gotten that wrong: shouldn’t elevator pitches focus on the character? Who’s the story about? What are they trying to do? This reader was focussing on all the log line essentials: Shouldn’t I fill out that Mad Lib? I responded by saying that a pitch should highlight what’s most unique and compelling about a book. If that’s the lead character and their goal, awesome. Going that route is easy enough, and it can be effective. If, instead, what’s unique and compelling is an apocalyptic tone and a weird antagonist, then some other format has to be created. The Mad Lib of a log line is a fine tool to start with when organizing a pitch, but it’s a poor fit for a lot of books. Sometimes the work has to be done without that tool.

For example, the pitch for A Key, an Egg, an Unfortunate Remark was: “It’s a pacifist urban fantasy with a hero who’s a cross between Auntie Mame and Gandalf.” Nowhere does that define her goal (which is to solve a murder) or what awful thing will happen if she fails (because she doesn’t know at first and it’s supposed to be a fun surprise) but it does highlight what I think is unique and compelling about that book.

Currently, my agent is shopping One Man, a fantasy/crime thriller, and I’ll have to create a social media pitch for it. That means I take a sheet of scrap paper and list elements that I think are fun/unusual/exciting. Not all of them will make the cut, but lists gives me something concrete to work with. Should I focus on the protagonist, a former golden boy responsible for the deaths of those nearest to him, who now bears unknown magic? The setting, a city built within the skeletons of two “dead” gods (both killed while fucking)? The plot’s macguffin, a piece of forbidden healing magic that might lead to civil war?

Nah. For me, the most unusual and interesting aspect is the stakes. The protagonist isn’t trying to destroy a magic ring, or defeat an evil army, or slay a sorcerer-king. He wants to rescue an orphaned little girl that no one else in the whole world cares about. They’re small, personal stakes for a book filled with fighting, magic, and impending war, but that’s what makes it interesting to me. Will readers feel that same way? It’s impossible to know. Fantasy readers like their stakes to be big. Epic, even. Will pitching the stakes in One Man push people away from a book they might love if they read it?

I haven’t worked that out. But then, if it were easy, everyone would do it.

That’s my take on so-called elevator pitches. Once in a long while, they’re useful during the writing process, but they’ve become necessary after the books comes out to help attract readers. Start with a log line, if you want, and make a list of unique and compelling elements that you believe will intrigue readers. And good luck. None of this is easy.

But please don’t talk on elevators.

Randomness for 8/26

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1) Twenty-five terrible book recommendations.

2) What not to do in a disaster.

3) The rare-book thief who looted college libraries in the 1980’s.

4) North Carolina church accused of luring Brazilian worshipers on student and tourist visas, then making slaves of them.

5) Man kayaks through grounded cargo ship off the coast of Romania. Video. This would be a terrifying horror film set.

6) “What did you think of my screenplay?” a Clickhole quiz

7) There’s a World Championship for Excel Spreadsheets

The Harry Potter Novels, by Robert Galbraith

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[First, because just this morning I met someone who didn’t know: “Robert Galbraith” is the pen name JK Rowling uses for her private investigator novels.]

Hey, check out this tweet from more than a month ago, which is part of a longer thread that’s worth looking at. And by “longer” I mean it’s a handful of tweets that you can read in under a minute.

The real issue here is: “Backstories: are they interesting or fun?”

If you like private eye novels (and like Rowling, I do) the answer is obviously yes. They’re full of secrets and tragic pasts, and the denouement is dependent on uncovering every relevant truth. It’s a narrative about discovering a hidden narrative.

I mentioned before that I binged all the Harry Potter movies for my birthday; yesterday, I finished the last book.

Fantasy novels have long delved into the past to address the narrative present. How often do the characters in Lord of the Rings talk about Isildur, who died approximately 3,000 years before the events of the novels? (That’s a rhetorical question, by the way) The Others are returning to Westeros after eight thousand years, blah blah blah. Both books touch on recent history, but it’s political history, not the stories of ordinary folks.

But the Harry Potter novels, like great detective novels, are about personal history, which is why so many of the characters are given space to explicate their past. Harry even takes time in the lull of a battle to delve into Snape’s memories. He hated Snape through seven books, but when the time came he had to stop and uncover the man’s secrets, he did. And of course, in the scene in King’s Cross, Dumbledore spills his own family tragedy for Harry’s edification.

I can understand why readers wouldn’t like it. Years ago, when Veronica Mars was getting all the buzz, a science fiction writer of some prestige decided to give it a try. She was horrified by the way Veronica dug into everyone’s lives. We even got to read a “Don’t kids these days…” rant about privacy.

But that misses the point. Rowling clearly has a love for personal history and personal tragedy. Yeah, the books changed as the series progressed, becoming more mature along with the readers, but the latter books’ digressions into characters’ secrets was already there in the stories of James, Sirius, Remus, and Peter in book three and the flashbacks to Hagrid’s expulsion and Myrtle’s death in book two.

Which is a rather long-winded way of saying that some of us out here love it and wish we could see more.

As a further note, having finished the books, I have to say that it’s ridiculous to think that Harry should have fallen in love with Hermione over Ginny. People, please.

Harry Potter Turns 20

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Today’s the 20th anniversary of the publication of Harry Potter and the Philosopher’s Stone, the first in a series that turned an awful lot of young people into readers. Of course, it came out with a different name in the U.S. the next year.

I didn’t encounter it until much later in the year, when NPR began to cover it. I grabbed a copy at the library, read the first book, and didn’t see what all the fuss was about.
Not for me.

A lot of books other people love are not for me, and it’s usually because I’m itching for something specific. There’s no point in picking up Fellowship of the Ring when I really want to read Conan. For example.

But the popularity of the books kept growing, and people talked about them more and more online. What’s more, writers were seeing Rowling’s popularity and thinking I want that, too. Lots of online writing talk shifted from “How to write fiction” to “How to write fiction for young adults.”

It was everywhere.

What really stuck with me, though, was the weird advice people were giving. Most common was that YA writers should not waste time at the beginning of a book because young readers don’t have patience to wade through a bunch of boring text. Get that plot moving! They want the story to be exciting!

And my first thought was: I’m not a young person but I hate boring text, too! Why are people talking about adult readers as though we’re okay with dull shit?

At some point, a bookstore across town went out of business, and bussed over there to see what they had on offer. What I found were hardbacks of the first four in the series at half-price. I was a little leery, but half-off! And by that time it was a cultural phenomenon, and I figured I’d try to work out why.

Besides, they keep the plot moving!

With the second attempt, I was feeling less fussy and enjoyed myself much more. I bought the books as they came out and mostly enjoyed them; with the last volume, I took an internet vacation to avoid the gleeful spoilers that people were throwing around for book 6.

Some time later, my son saw a theatrical trailer for one of the movies, and said: “I want to see that.”

“You haven’t read the books yet,” I answered, starting a tradition that kept up until Surly Teenagehood.

In fact, we read the books as part of family read-aloud time. The second time through, hearing them spoken, I was amazed by how funny they were. For the first four books, anyway. Some parts had my son and me rolling on the floor, literally. With book five, they turned more serious, but we enjoyed them just as much.

All seven hardbacks still sit on a shelf in the back hall. I don’t reread often, and I don’t collect books, but I like having all of them in hardback.

By some strange coincidence, Sunday will be my (not) birthday–my real birthday already passed, but I’ll celebrate on this convenient date–and many months ago I decided to make my usual B-day movie marathon a Harry Potter fest. The library dvds are sitting on the shelf beside me. And as flawed as the books may be, they have a charm that the movies lack.
Still, the films are pretty uneven in terms of quality, and therefore instructive.

They’re also, when you watch them end to end, 19 hours and forty minutes long. If you assume that each of the eight films has ten minutes of credits at the end, that 18 hours and 20 minutes. Factor in bathroom breaks, meal times, pizza ordering, 2 am coffee brewing, and a previously scheduled afternoon role-playing session, I just might be staying up 23 straight hours to wait for He-Who-Must-Not-Be-Named to get his ass kicked.

And I’m feeling sort of ambivalent about it.

I’m sure I will enjoy the films more than I remember, because I’m more forgiving when I re-watch. Plus: carb cheat day.

Anyway, today I salute J.K. Rowling for her accomplishment. Few writers will ever have as much impact on the culture as she has.

But I don’t know what house I’d be sorted into and I never will.

Don’t Go into the Basement Unarmed: Reader-mind, Writer-mind, and Role Playing Games

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When I’m reading a book and really enjoying it, I’m in my reader-mind: I’m invested in the character, I want them to do well, I don’t want them to suffer too much or lose anything too precious. I can tell I’m enjoying a book when I wish I could actually enter the story and tell the protagonist what they should do so they stop fucking things up.

In reader-mind, I’m a partisan for the main character

In writer-mind, I’m thinking more about the story as a whole. I (try to) create a character for readers to invest in, then I put them through their paces, running them ragged and making them suffer for the benefit of the story. I have them make mistakes, fail, and screw up in ways that can’t be fixed.

Hopefully, that leads to a hard-won victory that gives the reader something to celebrate. Unless the character is Ray Lilly, and that victory is pyrrhic as hell.

One of the big differences there is control. When I’m in reader-mind, the problems the character faces is wholly out of my control, and that shit can be stressful. In my writer-mind, I’m in complete control, and while I’m making life hell for that perfectly wonderful main character, I know how far I can push things. It’s up to me, and that takes a lot of the stress out of it.

Lately, I’ve been thinking about these two perspectives a lot, mainly because of the role-playing games I’ve been playing lately.

In the old days, when I played D&D (before it became AD&D) and other games later, like The Fantasy Trip or The Morrow Project, I approached the role of GM with the writer-mind. I tried to measure the challenges without making them impossible. Hard-fought, but not impossible.

That could be a challenge, obviously, and those old-school number-crunching games sometimes made it hard to avoid a total party kill, once the scenario was committed. And I can admit it: I wasn’t a great GM.

But when I played a character, I was in reader-mind all the way. I never had the character do anything stupid or illogical, never had them take an action that might screw up their quest, whatever it was. They never rushed in without preparation. Never gave in to foolish temptation. Never trusted anyone likely to be playing the role of traitor in the story.

They never went down into the basement without grabbing a knife from the kitchen first, if you know what I mean.

As I’ve said before, rpgs are storytelling of another kind. Unlike novels or movies, they’re an oral, interactive narrative. And if you played those old-school D&D games, most of the time they were fucking terrible stories. Characters marched down halls in formation, stabbed monsters, searched for treasure, and if they survived, spent it. Often, that became the only goals: gather wealth, go up a level. “There’s a group of bandits stealing from those villagers” was nothing more than a fig leaf over the necessity to put our miniatures on the hex paper.

We made half-hearted efforts to create actual stories in the game, but frankly, we were terrible at it.

That was because the point of the game was not to tell stories, it was to hang out with our friends and make each other laugh. The game was always less important than the people we were playing it with.

However, as boring as these narratives could be, I learned a lot from them. I learned what people expect when they experienced stories with reader-mind. I learned to make the characters as smart and aware as I could.

Essentially, I learned not to have characters in my novels investigate a weird noise in the basement without first stopping for weapons in the kitchen. So to speak.

I still write with the writer-mind in place, but I try to be aware of reader-mind expectations.

Games have changed, though. The last few games our group has played required much more writer-mind perspective from the players. For example, many times our GM will say something like: “Okay. You’re in another dimension. What do you see? Describe it to me.” Everyone in the group is empowered to contribute to the setting and to design NPCs.

That’s something you can’t do if you’re stuck in reader-mind, and think the hellscape surrounding the villain’s stronghold should have a beautiful bridge across it, with napping guards and plenty of fountains for proper hydration.

I confess, that I sometimes struggle with this. I don’t want my characters to get killed every session, but I don’t want to play rpgs on EASY every time, either.

Which brings me to our last session. We’re playing a game called MASKS, which is about a team of teenage superheroes. The characters have power but they’re young and unsure of themselves. They try their best. They make mistakes. And it’s a great game. If you want me to go into details, let me know.

Briefly, here’s where things stood in the game, story-wise: the major villain we were facing was a time-traveling conqueror who, in the distant future, has become powerful enough to rule over every one. Basically, he’s a tyrant who conquered the universe, but no one knew who was really under the mask.

However, we knew he came from Earth and that, in our time, he was a regular guy. He keeps bumping back to our present to influence events, kidnap people, or just villain up the neighborhood. Basically, we were trying to unmask him and identify him, so we could beat him before he became a cosmic-level threat.

Now, since this is a comic book story (and in keeping with the theme we’re often asked to describe what we’re doing in terms of panels) it seemed very likely that the villain was either one of the player characters, or someone we knew. I thought it might be my character, who is a teenage version of Dr. Strange. His history makes him a candidate for turning evil, and when we did finally unmask the time-traveling villain in our last session, I figured there was a 50/50 chance it was my character.

And in my writer-mind, I was mentally prepared for that. It made me unhappy, because I was supposed to be in writer-mind without having the same control I do when I write fiction, but this is how it’s done and I’ve been trying to play the games as best I can.

But it wasn’t my character. It was my friend’s character, and my reader-mind was absolutely not prepared for that.

Here’s the thing about MASKS: the character classes are not defined by power/abilities. Not really. They’re defined by the kinds of stories you tell about them.

For instance, The Janus covers a hero with a demanding secret identity: they have a job, school, money troubles, an Aunt May… The game recommends power sets that work best for each class, but they’re only recommendations. You can play Peter Parker without taking bug powers.

Similarly, if you want to play The Transformed, you don’t have to be a big, strong, left-hook throwing pile of orange rocks like The Thing. But you can still role-play Thing-type stories–the fearful way people react to you, the normal life you can never return to, the whole deal–if that’s what you want.

Weeks ago, as an exercise, I sat down and wrote out the same Deathlok-style hero, with the same powers, for three different classes. Same guy. Same origin. But the changes between one class and another were like different runs by different writers on a long-running comic. It was just a change of tone and style.

One of the character classes that lets you play someone like Raven, from Teen Titans. (Her dad is a super-powerful demon who plans to invade the Earth, and the team helps her keep him at bay. But the danger is always there.) The playbook for that character class is The Doomed and it suits any hero who is the child of demons, scout for a race of alien invaders, etc.

Now you would think, logically–I mean, logically–that it would be obvious to me that a character who is called, literally, DOOMED in the game, would be a prime candidate to be overwhelmed by an evil force and turned into our deadliest enemy. You would think that.

But I never saw it coming, and here’s why:

On the character sheet for The Doomed, under the section “Advancements” (which is a bit like leveling up, except some advancements are plot beats you unlock) I could see RIGHT THERE on the page was an advancement called: “Confront your doom on your own terms; if you survive, change playbooks.”

Which is a way of saying “Your character wins over their mortal enemy and can become any hero you want them to be.”

When I saw that on the character sheet, I thought: “I can’t wait to play out that moment.” My reader-mind wanted my friend’s character to win the day. I was blinded by the expectation that he would get a happy ending. It never occurred to me that we wouldn’t get to play that scene.

I’m not entirely sure where I’m going with all this, except to say that the games people make now are wildly superior to what we played in my junior high days in the seventies.

Also, it’s been really hard to keep my reader-mind in check when my writer-mind should be working. It’s also hard to stay in writer-mind when so much control of the narrative has been ceded to the other players. Old habits, I guess.

Even when I’m ready to put my own character through it, I’m still rooting for the rest of the team.

Randomness for 4/4

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1) A captured ISIS car bomb that looks like something out of Mad Max. Video.

2) Mathematician teaches class on using geometry to become an expert witness in gerrymandering cases.

3) Pixar brings storytelling lessons to Khan Academy.

4) To be filed under: dudes doing stupid shit with GoPro cameras: Kayaking down a drainage ditch. Video.

5) Hieronymus Bosch action figures.

6) No cop show (that I know of) since HILL STREET BLUES has really tried to capture the real weirdness of police work.

7) A reader remembers the thrill of picking up a little known book called FELLOWSHIP OF THE RING.

Randomness for 12/23

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1) Fear of a Feminist Future. Includes He-Man dystopia/post-apocalyptic mockery.

2) How the Web Became Unreadable.

3) A data-driven paper using corpus analysis on page layouts in comics over the decades.

4) A hostage negotiator’s tips to be more persuasive.

5) From the same site: How to make people like you, from an FBI behavioral analyst. I’m going to keep this on hand for that mystery novel I’ve been meaning to write.

6) The Complex Psychology of Why People Like Things. An excellent discussion of all sorts of topics, covering genre, originality, hate-watching, and more.

7) How “Bad Biology” is Killing Economics.

Baby’s First Audio Book

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Today I finished listening to my first audio book.

It was the unabridged Fellowship of the Ring, read by Rob Inglis, and I enjoyed it. A lot.

I didn’t expect to. When the audio book for Child of Fire came out, I found it impossible to listen to it. The narrator’s voice was fine–excellent, even–but it was completely different from the voice I heard in my head when I was writing it, and the dissonance was unbearable.

And the format itself seemed utterly wrong for me. I love to drive but I don’t have a car so I never do. I don’t have a phone to carry with me when I walk. My apartment is tiny, so when would I be able to listen at home? Besides, no skimming? No reading quickly through the exciting stuff?

Hmf, I said.

Then I heard a piece on NPR where a woman said she listened to Rob Inglis’s reading of LOTR every year, and I found it at the library. The first book was 19.25 hours long on 16 CDs! [1] And I just happened to get my copy of Obduction from Kickstarter.

A quiet, Myst-style game and an audio book through the headphones seemed like a perfect combination.

And I loved it.

The game was done before the audio book and I’ve been having trouble squeezing time to listen, but all the things I thought would be bugs turned out to be features. As annoyed as I was when I read Tolkien’s description of hiking through rough terrain (was this really the sort of challenge you want to devote page space to?) being forced to listen to it had the opposite effect. I could visualize the scene. I didn’t feel impatient because I couldn’t skim ahead to the next plot point. Taking away that small measure of control was surprisingly relaxing.

Anyway, I have never enjoyed Fellowship of the Ring quite so much before (although I still say Fuck Tom Bombadil) and I’m wondering how I can find 17-odd hours for the next book. I can’t. It just won’t fit into my life, but I wish it did.

Until I get a car, maybe.

[Update] I forgot to mention that the third book in my Great Way series comes out today in audio book. If you subscribe to Audible, you can listen free. If you bought the Kindle version from Amazon, the audio version is startlingly affordable. The series begins here.

[1] Don’t laugh. I’ve just had to order a new CD player online, because our old one is going wonky and my wife doesn’t want to have to fuck with a computer to play her music while she paints.