On 6/22, I blogged about a terrible piece of advice an indie author offered, which was to harass readers who leave negative reviews until they’re deleted. Seriously awful.
Well, the link to the original post now takes you to a 404 page, because the blogger has wisely taken it down. However, on the same day I wrote that post, he offered *new* advice, recommending that authors spam Twitter hashtags with pregenerated tweets scheduled at ten minute intervals to promote their books. When people tell him that’s not cool, he plays a clip from Spinal Tap: (“Lick my love pump”). Classy.
The best marketing advice is this: Write a book that people love so much that they tell all their friends about it. Not attacking reviewers, not highjacking TV show hashtags, not advising other writers to do these things. Write books people want to evangelize for. It’s not a guarantee of success (there’s no such thing), but it’s honestly the best thing you can do.